Marketing strategy for authors: how to repurpose your old creations (and why it's essential)

🎂 Lessons to be learned from Rebirth's anniversary: 5 years of an album, an unexpected opportunity.

Hello ! Hello !

I am delighted to share some bittersweet news with you: it is both deeply emotional and extremely relevant from a strategic point of view!

My music album, Rebirth, is celebrating its fifth anniversary!

Five years! Time flies at breakneck speed! I can still see myself in the studio. This album wasn't just music; it was a powerful outlet, a way to express myself, to free myself, and to make peace with my personal history. It was the transformation of my “darkness” into creative light.

But this anniversary is also much more than just a celebration: it's a tremendous marketing opportunity that you, too, can apply to your own literary or artistic creations!

💡 The secret: use anniversaries for creative recycling

As a passionate author or creator, it's natural to focus on the next new thing. This is a classic mistake: we too often forget the power of what already exists. I'm the first to admit I'm guilty of this!

With 19 books published, 1 album, and 3 singles, juggling current events and upcoming projects is a constant challenge.

Today, I systematically use anniversary dates as a pivot to “recycle” and put old creations back in the spotlight.

It's a simple and incredibly effective content strategy that allows you to:

1. Reactivate your old audience: reconnect with readers or listeners who were there five years ago and may have forgotten about your work.

2. Introduce new audiences: introduce the work to new subscribers who are not yet familiar with it.

3. Create SEO news: generate new content (like this article!) and announce something new to come (hello surprise in PS! 😉).

🎼 Rebirth : the journey from darkness to light (branding lesson)

The album Rebirth perfectly embodies this journey from the depths of an abyss to an explosion of color. It is proof that we need our darkness as much as our light to create. This is the heart of my branding and my identity as a multipotentialite artist.

If you're not yet familiar with this facet of my artistic universe, now is the perfect time to discover this part of my life:

• 🎧Streaming : Add Rebirth to your Spotify playlist! (Treat yourself to a one-way ticket to introspection).

• 💿 CD version : Add the album to your physical collection! (For total immersion in sound).

Et si tu l'as déjà écouté, dis-moi quelle est ta chanson préférée ! J'adore lire tes retours et savoir ce que cette musique t'apporte.

🤫 PS : Why am I telling you about this “recycling” strategy now?

Because I'm busy preparing an incredible surprise for the album's anniversary... a concrete way to apply this strategy. I can't wait to tell you more very soon! 😉

Looking forward to hearing from you!

Johanna