Bold creation: why I ignored streaming trends for my album Rebirth

Rebirth's 5th anniversary: the triumphant return to vinyl (and a lesson in true value)

Dear reader,

While the Christmas markets are in full swing, I'm taking the time to write to you to share some news that has me literally jumping for joy and which is a victory for creative authenticity:

To celebrate its 5th anniversary, my album Rebirth is back... and this time, it's taking on a legendary form: it's being released on VINYL! 📀🤩

Yes, you read that right! It's a childhood dream finally coming true (and one that I'm going to celebrate, of course!).

But the question arises: why choose vinyl in 2025, in the ultra-dominant era of music streaming and dematerialization?

This is where I share with you the greatest lesson in creation that I have learned:

🔑 The key to genuine success: daring to ignore the “numbers”

I'm not going to lie to you, I had completely given up on the idea of pressing vinyl.

I looked at my father's incredible record collection and thought to myself, “That era is over. Nowadays, streaming platforms dictate the market. Physical formats are too expensive, not profitable enough, and above all, not ‘trendy’.”

That's the trap: letting statistics, cost, and the fear of not being “trendy” take control of your artistic decisions.

Then I made the choice to return to my gut feeling.

Since when have I stopped myself from bringing a project to fruition for fear that it might not be “as functional as before”?

Numbers and trends are a reality of marketing, but emotion and meaning are what matter most!

💖 The true value of your creation

What this experience taught me, and what I really want to share with you:

The true value of your work isn't in the fastest or trendiest format (like streaming), but in the one that has the most MEANING and EMOTION for you and your community.

For me, vinyl is the medium that makes history, that forces you to take a necessary break (just like the audio cassettes we used to rewind with a pencil!).

I acted out of pure creative passion, not marketing calculations. And today, I am delighted to share this anniversary version with you, not in one, but in three collectible designs!

📀 Rebirth vinyl: 3 designs for an anti-streaming experience

Vinyl is the ultimate listening experience. You put the needle down, settle in, and take the time to listen. It's the anti-fast food of sound. It's complete immersion in sound.

In this anniversary edition, you will find the complete tracklist of this journey from darkness to light:

Side A :

1. Introduction

2. Neverland

3. Sacrifice destroyed my glory

4. Rise again

5. Break the shell

6. Rebirth

Side B :

1. Heaven Street

2. Be yourself, believe and create

3. Whirlwind

4. It’s Okay not to be Okay

5. U and Me against the world

I can't wait for you to receive your collector's vinyl so you can enjoy the full listening experience! 🎶

👉 I choose my exclusive design and order my Rebirth Vinyl here: https://bit.ly/rebirth-vinyle

Looking forward to hearing from you!

Johanna